Our Story

I’m Helen (Helby), Registered Weight Management Coach and Founder of The Shift Project. I help people feel better, think clearer, lose weight and perform at their best - at work and in life.

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My qualifications include diplomas in Weight Management Coaching, Nutrition, and Human Resources, and I’m currently completing my certification as a Menopause Coaching Specialist. My work is shaped by both formal training and decades of senior leadership experience across insurance and manufacturing.

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I understand the realities of busy, demanding lives - long hours, travel, shift work, physically demanding roles, and constant performance pressure - and how these impact energy, focus, safety, and wellbeing.

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My approach is grounded in lived experience. I was a solo parent for many years, I support aging parents, I’m navigating perimenopause, and I’m a hands-on grandmother who values strength, mobility, and energy for real life. Earlier in life I was a professional dancer, and in 2024 I ran a marathon - experiences that reinforced how powerful the right nutrition, movement, and recovery can be.

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I’m passionate about helping individuals feel strong and confident in their bodies, and supporting organisations to improve wellbeing, engagement, and performance through practical, evidence-based lifestyle change.

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Because when people feel their best, everything works better.

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                                                                                                               Helby xo